ENTERPRISE GUIDE TO BUILDING SCALABLE DIGITAL PRODUCT EXPERIENCES

Amidst the ever-evolving technology landscape, where strategies, processes, and business models are constantly being altered, one factor that remains a priority for business stakeholders is customer experience.

With digital product experience emerging as a key source of competitive and strategic advantage, Everest Group estimates that more than 85% of enterprises are prioritizing investments in this area. Enterprises are increasingly focusing on customer sentiments and pain points over just products, service quality, speed, and functionality and are shifting from a product-first to a customer-first approach. Advances in next-generation technologies, such as Artificial Intelligence (AI), will play a key role in ensuring customer satisfaction and shaping future digital experiences.

This viewpoint by Everest Group provides a strategic playbook to assess and adapt experience strategies and create meaningful experiences relevant for today and tomorrow. Read this guide to understand how to :

• Define digital product experiences
• Examine enterprise challenges to create and adapt digital experiences
• Outline key enterprise principles for creating digital experiences
• Provide a comprehensive approach to operationalize scalable digital experiences