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LOYALTY MANAGEMENT

 

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Mphasis Loyalty Management supports airlines to deliver effective and efficient loyalty management system for their customers. It seamlessly integrates diverse aspects of loyalty management and backs it up with meticulous fraudulent analysis to provide highly engaging and secure experiences for longer lasting customer relationships.

COMPREHENSIVE VALUE ACROSS
THE LOYALTY MANAGEMENT VALUE CYCLE

 

Mphasis Loyalty Management enables airlines to design personalized programs through a comprehensive data repository and effective communication management – seamlessly integrated across relevant adjacent functions.

 

 

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FRAUDULENT ANALYSIS FOR SECURE LOYALTY MANAGEMENT

 

Our Fraudulent Analysis helps airlines provide the reassurance of minimized fraud threats to their loyalty programs. Its features extend across redemption and transfer of points, alliance program updates etc., and include.

 

Advanced fingerprinting technique and ‘triangulation’ algorithm - to identify users and analyze online behavior

Business rules to identify verify and proactively block fraudulent transactions

Time-based rate limits to avoid bot activities

 

BUSINESS BENEFITS

Empowerment to create personalized and engaging loyalty programs – with seamless data exchange

Highly scalable and secure to support 10X growth requirements

Always updated information for the right insights and decisions, leading to extreme customer satisfaction