Front2BackTM transformation is about starting with a customer-in approach. This consequently focuses on customer engagement as a means of creating the System of Engagement for an enterprise. These user experience platforms leverage customer journey maps to predict a customer’s interactions and suggest the next-best-action for marketers. Given the importance and dependence on customer journey maps and journey analytics, getting them right and ensuring actionability is of vital importance to the business.
The Mphasis Design Thinking approach helps understand gaps in customer touchpoints to optimize the journey across platforms and touchpoints. Our key deliverable is a customer-centric model, which forms the blueprint for your business’s digital marketing activities. We address cross-channel engagement putting the customer at the core. Customer journey mapping is also central to our Front2BackTM transformation. We bring in relevant conversational and unified engagement platforms.
