Front2BackTM transformation adopts a customer-in view and creates a System of Engagement. Very central to this exercise is harnessing the data and unifying interactions to create a 360-degree view of the customer. This delivers information that is relevant for the specific customer and interaction, and forms the basis of the next best action.
Mphasis Integrated Marketing Analytics platform enables our clients to build a single, unified, enhanced customer view—a digital passport that helps perform advanced analytics and delivers personalized customer experiences across channels and devices.
Our platform is central to enabling a unified understanding of the customer across channels and is central to Front2Back™ transformation. It leverages digital identities for behavior modeling, segmentation, and loyalty scoring. The solution also provides the necessary integration, sequencing, and orchestration. Final output deliverables include coordinated, cross-channel, integrated, data analytics.
Our 360-degree offering helps you build a customer digital passport that includes:
• Personal attributes
• Life events
• Behavior trends
• Customer loyalty scores
• Customer buying propensity
• Lifestyle attributes
• Brand reputation
• Affinity network
