Services
1. Introduction
At Mphasis, we strive to honour the privacy and security of any data we collect from visitors using our website, while acting as a personal data Controller under relevant data protection rules and regulations. We aim to improve the experience for visitors to our websites. Our website uses cookies, in combination with pixels, local storage objects, and similar devices (collectively, “cookies” unless otherwise noted) to distinguish you from other users of the website.
This policy (“Cookie Policy”) describes the types of the cookies we use on the website and our purposes for using them.
Please read this Cookie Policy carefully for details about why we use cookies and the information they collect from and about you.
2. What is a Cookie?
A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your device, which is like computer memory. Cookies can remember end user preferences, improve user experience as well as adjust content to items most relevant to end users. The Cookies shall be sent to the original website or another website that recognizes the cookie and acts as a memory for a website, allowing the site to remember details on subsequent visits.
First and third-party cookies:Whether a cookie is 'first’ or 'third' party refers to the domain placing the cookie.
i. First-party cookies are set by a website that you visit.
ii. Third-party cookies are set by a domain other than that of the website visited by the user. If a user visits a website and another entity sets a cookie through that website, this would be a third-party cookie.
Persistent cookies: These cookies remain on a user’s device for the period specified in the cookie. The primary purpose of persistent cookies is to provide users with a user-friendly browsing experience by auto filling information that the user may have already provided.
Session cookies: These cookies contain an identifier that a website server sends to a browser for temporary use. A browser session starts when a user opens the browser window and finishes when they close the browser window. All the session cookies are deleted once you close the browser.
3. What Cookies Do We Use and Why?
The website uses cookies to distinguish you from other users of the website. This helps us to improve and provide you with valuable experience when you browse the website. The cookies we may use on the website are as follows:
3.1 Strictly Necessary cookies
Let you move around the website and use essential features like secure areas. Without these cookies, we cannot provide the requested services.
We use these Strictly Necessary cookies to
• Identify you as being logged in to the website and to verify your identity
• Make sure you connect to the right service on the website when we make any changes to the way it works
• For security purposes
Cookie List
| Sr. No. | Cookie Name | Provider | Purpose Description | Expiry | Type |
|---|---|---|---|---|---|
| 1 | _cf_bm | app-sj31.marketo.com | This cookie is used to distinguish between humans and bots. This is beneficial for the website, to make valid reports on the use of their website. | 1 Day | HTTP |
| 2 | __cf_bm | www2.mphasis.com | This cookie is used to distinguish between humans and bots. This is beneficial for the website, to make valid reports on the use of their website. | 1 Day | HTTP |
| 3 | at_check | mphasis.com | This cookie determines whether the browser accepts cookies. | Session | HTTP |
| 4 | BIGipServer# | 276-jhj-873.mktoresp.com | Used to distribute traffic to the website on several servers in order to optimize response times. | Session | HTTP |
| 5 | com.adobe.reactor.dataElementCookiesMigrated | mphasis.com | Used in context with the cache-function on the website, facilitating data transfer between Adobe DTM onto Adobe Launch. | Persistent | HTTP |
| 6 | li_gc | linkedin.com | Stores the user's cookie consent state for the current domain. | 179 days | HTTP |
| 7 | RSMKTO1 | www2.mphasis.com | This cookie is used in context with load balancing - This optimizes the response rate between the visitor and the site, by distributing the traffic load on multiple network links or servers. | Session | HTTP |
| 8 | test | mphasis.com | Used to detect if the visitor has accepted the marketing category in the cookie banner. This cookie is necessary for GDPR-compliance of the website. | Session | HTTP |
3.2 Performance cookies: collect information about how you use the website, e.g., which pages you visit, and if you experience any errors. These cookies do not collect any information that could identify you and are only used to help us improve how the website works, understand the interests of our users, and measure the efficacy of our advertising.
We use performance cookies to:
• Conduct web analytics: Provide statistics on how the website is used
• Perform affiliate tracking: Provide feedback to affiliated entities that one of our visitors also visited their site
• Obtain data on the number of users of the website that have viewed a product or service
• Help us improve the website by measuring any errors that occur
• Test distinctive designs for the website
Cookie List
| Sr. No. | Cookie Name | Provider | Purpose Description | Expiry | Type |
|---|---|---|---|---|---|
| 1 | AMCV_# | mphasis.com | Unique user ID that recognizes the user on returning visits. | 2 Years | HTTP |
| 2 | _ga | mphasis.com | Registers a unique ID that is used to generate statistical data on how the visitor uses the website | 2 Years | HTTP |
| 3 | _gat | mphasis.com | Used by Google Analytics to throttle request rate | 1 Day | HTTP |
| 4 | _gid | mphasis.com | Registers a unique ID that is used to generate statistical data on how the visitor uses the website. | 1 Day | HTTP |
| 5 | AnalyticsSyncHistory | linkedin.com | Used in connection with data-synchronization with third-party analysis service. | 29 Days | HTTP |
| 6 | collect | google-analytics.com | Used to send data to Google Analytics about the visitor's device and behavior. Tracks the visitor across devices and marketing channels. | Session | Pixel |
| 7 | personalization_id | twitter.com | This cookie is set by Twitter - Th e cookie allows the visitor to share content from the website on to their Twitter profile. | 2 Years | HTTP |
| 8 | TEST_AMCV_COOKIE | mphasis.com | Registers statistical data on users' behaviours on the website. Used for internal analytics by the website operator. | 2 Years | HTTP |
3.3 Functional cookies enable a website to remember information that changes the way the website behaves or looks, like your preferred language or the region that you are in. We use functional cookies to enable cookie consent on the website.
We use performance cookies to:
Cookie List
| Sr. No. | Cookie Name | Provider | Purpose Description | Expiry | Type |
|---|---|---|---|---|---|
| 1 | lang | ads.linkedin.com | Remembers the user's selected language version of a website | Session | HTTP |
3.4 Targeting cookies (or Marketing cookies) are used to track your visit to the website, as well other websites, apps, and online services, including the pages you have visited and the links you have followed, which allows us to display targeted ads to you on the website.
Please be aware that if you opt out of Targeting cookies, you are not opting out of seeing advertising. You will still see adverts, but they just may not be as relevant to you and your interests.
We may use targeting cookies to:
• Display targeted ads within the website.
• Improve how we deliver personalized ads and content, and to measure the success of ad campaigns on the website
Cookie List
| Sr. No. | Cookie Name | Provider | Purpose Description | Expiry | Type |
|---|---|---|---|---|---|
| 1 | mkto_trk | mphasis.com | Contains data on visitor behavior and website interaction. This is used in con text with the email marketing service Marketo.com, which allows the website to target visitors via email. | 2 Years | HTTP |
| 2 | ads/ga-guidances | google.com | Used by Google AdWords to re-engage visitors that are likely to convert to customers based on the visitors' online behavior across websites. | Session | Pixel |
| 3 | Bscookie | Linkedin.com | Used by the social networking service, LinkedIn, for tracking the use of embedded services. | 1 Year | HTTP |
| 4 | demdex | *.demdex.net | Via a unique ID that is used for semantic content analysis, the user's navigation on the website is registered and linked to offline data from surveys and similar registrations to display targeted ads. | 180 days | HTTP |
| 5 | dpm | Linkedin.com | Sets a unique ID for the visitor, that allows third party advertisers to target the visitor with relevant advertisement. This pairing service is provided by third party advertising hubs, which facilitates real-time bidding for advertisers. | 179 days | HTTP |
| 6 | everest_g_v2 | *.demdex.net | Used for targeted ads and to document efficacy of each individual ad. | 731 days | HTTP |
| 7 | Lang | Linkedin.com | Set by LinkedIn when a web page contains an embedded "Follow us" panel. | Session | HTTP |
| 8 | Lidc | Linkedin.com | Used by the social networking service, LinkedIn, for tracking the use of embedded services. | 1 Day | HTTP |
| 9 | S_ecid | Mphasis.com | Sets a unique ID for the visitor, that allows third party advertisers to target the visitor with relevant advertisement. This pairing service is provided by third party advertising hubs, which facilitates real-time bidding for advertisers. | 2 years | HTTP |
| 10 | UserMatchHistory | Linkedin.com | Ensures visitor browsing-security by preventing cross-site request forgery. This cookie is essential for the security of the website and visitor. | 29 days | HTTP |
| 11 | muc_ads | mphasis.com | Collects data on user behavior and interaction to optimize the website and make advertisement on the website more relevant. | 2 years | HTTP |
| 12 | mbox | mphasis.com | This cookie is used to collect n on -personal information on the visitor's behavior and non-personal visitor statistics, which can be used by a third-party ad targeting agency. | 1 day | HTTP |
| 13 | i/jot | twitter.com | Sets a unique ID for the visitor, that allows third party advertisers to target the visitor with relevant advertisement. This pairing service is provided by third party advertisement hubs, which facilitates real-time bidding for advertisers. | Session | Pixel |
| 14 | i/adsct | twitter.com | The cookie is used by Twitter.com to determine the number of visitors accessing the website through Twitter advertisement content. | Session | Pixel |
| 15 | i/adsct | t.co | The cookie is used by Twitter.com to determine the number of visitors accessing the website through Twitter advertisement content. | Session | Pixel |
Certain cookies may fulfil more than one of these purposes. Please note that our website may not work properly if you disable all cookies.
4. Social media Links
On our website we have included links to social media networks such as Facebook, Twitter, LinkedIn, and YouTube to promote webpages (e.g., “like,” “pin”) or share (e.g., “tweet”). These links work using pieces of code coming from Facebook, Twitter, LinkedIn, and YouTube themselves. This code places cookies. These social media link also can store and process certain information, so a personalized advertisement can be shown to you.
Please read the privacy statement of these social networks (which can change regularly) to realize what they do with your (personal) data which they process using these cookies. Facebook, Twitter, LinkedIn, and YouTube are in the United States.
5. When do we require your consent?
We request your consent before placing cookies on your device. You can give your consent by clicking on the appropriate button on the banner displayed to you. If you do not wish to give consent or seek to withdraw your consent to any cookies at any time, you will need to delete, block, or disable cookies via your browser settings. Please note that disabling these cookies will affect the functionality of the website and may prevent you from accessing certain features on the website.
6. Are there any third parties involved?
When you permit us, we may share data collected using cookies and similar technologies on our website with selected third-party partners. Hereunder is the table indicating the third-party providers with whom we share your data and the purposes for which they may use it.
| Third Party Provider | Purpose |
|---|---|
| YouTube | Registers a unique ID on mobile devices to enable tracking based on geographical GPS location. |
| Collects anonymous data related to the user’s visits to the website, such as the number of visits, average time spent on the website and the pages loaded, with the purpose of personalizing and improving the Twitter service. | |
| To deliver a series of advertisement products such as real time bidding from third party advertisers. | |
| For tracking the use of embedded services. | |
| Registers a unique ID that identifies a returning user’s device. The ID is used for targeted ads. | |
| Google Analytics | Used to send data to Google Analytics about the visitor’s device and behavior. Tracks the visitor across devices and marketing channels. |
7. How to disable cookies
You can use your internet browser to delete cookies automatically or manually. You can also specify that certain cookies may not be placed. Your web browser will have an option you may select that will block cookies. For understanding these settings, the following links may be helpful:
Firefox
Google Chrome
Microsoft Edge
Safari
8. Contact
You may raise any concerns or send any queries with regards to the use of cookies on this website by email to or addressed to privacy@mphasis.com
For more information about our privacy practices, please review our privacy policy: Mphasis - Privacy