A leading healthcare service provider in the US.
BUSINESS CHALLENGES
The client runs a retail loyalty program aimed at increasing revenue and sales through cross-selling and upselling, while offering membership benefits to customers. The data science team encountered challenges in modeling the program to identify and recommend the loyalty program to the existing and new customers which requires analyzing large datasets with millions of customer records and thousands of attributes to accurately predict customer enrollment probabilities.
Current predictive models employed classical ML techniques and relevant tech stacks for model building and testing the prediction mode. The data science team from the client sought to explore quantum machine learning to streamline modeling, enhance key performance indicators like accuracy,
F1 score, and AUC-ROC, and reduce model build, test, and execution run times.
Mphasis solution was focused on empowering client’s data science team in specific instances of high-dimensional AI-ML problems, and developed a Quantum ML-driven solution pipeline consisting of the following core components :
The tech stack to develop the solution
Azure VM, Azure Data Storage, Azure Quantum Cloud Service (including Azure Quantum Inspired Optimization), D-Wave Hybrid Solvers, Xanadu Pennylane – SDK Quantum Simulators.
The Quantum ML-driven solution was able to :
Reduce data requirement by 90% without compromising model accuracy
Achieve an AUC-ROC score of 0.7 on the test set
Automate the feature selection and model training process & reduce model building time by 80%